CarTrawler research shows nearly 80 percent of people have positive emotions around travel but want more eco-friendly alternatives and greater convenience when booking their trips.
The lingering effects of COVID-19 and the growing impact of climate change have shaped the behavior of travelers recently and will force the travel industry to evolve. These are the findings in a new report from CarTrawler, the leading B2B technology provider of car rental and mobility solutions to the global travel industry, that surveyed 2,000 adult travelers across the U.S. and U.K. to understand how travel has transformed over the past year.
The report accompanies the launch of CarTrawler’s new brand identity, as the company continues its high growth trajectory powering car rental and mobility for some of the world’s largest travel brands.
According to the report, “The Evolution of Travel: CarTrawler’s Consumer Trends for 2022”, people love to travel, but are also eager for safer options, sustainable alternatives, and greater convenience when traveling.
The bottom line: despite COVID-19 health concerns, travelers have an overwhelming sense of wanderlust, with 77% expressing positive emotions around travel. They are also more environmentally-conscious than ever, with 73% of travelers willing to pay more to rent an eco-friendly car — up to $22 more per day more — and 52% preferring airlines that have pledged to be carbon neutral. Travelers are also eager for mobile offerings that ease the booking process and allow them to manage their entire itinerary.
“The last two years have forced the travel industry and travelers themselves to adapt and evolve,” said Cormac Barry, CEO of CarTrawler. “Beyond the pandemic, the industry must recognize and adjust to the behaviors of today’s travelers. People are more tech- and environmentally-savvy and expect the brands they engage with to be the same. CarTrawler’s purpose is driving successful partnerships and as CarTrawler sets out to define the future of human travel tech, we hope this report delivers valuable insight into what is driving consumers’ decision making, and can act as a blueprint for brands as they adapt to the new realities of travel.”
